Table of Content:
- What is Digital Marketing?
- Biggest mistakes made by Yahoo that led to its decline.
- What is Marketing?
- There are 4 Ps of Marketing.
- Why is Digital Marketing Important?
- Types Of Digital Marketing?
- Key Performance Indicators (KPIs) in Digital Marketing.
- Difference between Traditional Marketing and Digital Marketing?
- How to Do Digital Marketing?
- Common Digital Marketing Mistakes We Should Avoid.
- Career Options After Digital Marketing?
- FAQs
What Is Digital Marketing?
Digital marketing is a process of promotion of goods, services and ideas through apps, websites, search engines and social media to earn sales, leads, and traffic.
There are various search engines other than Google such as Yahoo, Bing, AOL, Baidu, etc. In 2008, Yahoo covered 55% of the population who were using this search engine. But as per the latest data of 2025, Yahoo only constitutes 1.4% while Google constitutes 93%.
There was one more search engine called Yep which openly challenged Google to beat in the market on June 6, 2022.
Biggest mistakes made by Yahoo that led to its decline:
- Rejected Google’s acquisition offer
- Suffered major data breaches
- Missed the rise of social media
- Declined Microsoft’s buyout offer
- Frequent changes in Yahoo’s CEO
The age group that should be targeted while running digital ads is 18-65 years.
There are two methods of bringing our website on top while searching on Google — it may be organic or inorganic.
There are different types of ads which we can run to increase our sales or to generate more leads: Google Ads, Facebook Ads, Instagram Ads.
Google is free for the users but it is paid for those who run ads on Google.
What is Marketing?
Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services with each other.
It focuses on needs and wants of customers which would satisfy them.
There are 4 Ps of Marketing:
Product
Price
Place
Promotion
Product:
The product element of the marketing mix signifies the tangible and intangible products offered to the customers which satisfy the needs of the customers.
The product is a bundle of utilities.
Price:
Price may be defined as the amount of money paid by a buyer in consideration of the purchase of a product or service.
A little variation in price may shift customers to a competitive product.
Place:
Place involves the decisions which is required to be taken to make the product available.
It is a process by which goods are transferred from the place of production to the place of consumption.
Promotion:
It is concerned with activities that are undertaken to communicate with customers and distribution channels to enhance the sales of the firms.
The promotional communication aims to inform the customer about the merits of a product and persuade them to buy it.
Why is Digital Marketing Important:
- It is cost-effective.
- We can get measurable results.
- It targets a large audience digitally.
- We can grow our business on a large scale.
- It offers a better ROI as compared to traditional marketing.
- It allows two-way communication.
Types of Digital Marketing:
There are seven types of digital marketing:
- Social Media Marketing – In this marketing, we use different social media platforms such as Instagram, Facebook, Twitter, LinkedIn, etc., to bring traffic to our website and increase our sales.
- Content Marketing – In this marketing, we create and share valuable and relevant content such as posts, videos, etc., to attract our target audience.
- Search Engine Optimization – In this marketing, we optimize our website and content to rank higher in search engines to increase organic traffic.
- Email Marketing – In this marketing, we build strong relationships with customers through emails.
- Mobile Marketing – In this marketing, we target the audience on mobile through SMS, apps, and location-based marketing.
- Affiliate Marketing – In this marketing, we partner with other individuals to promote our goods and services in exchange for commission or sales.
- Pay-Per-Click Advertising – In this marketing, we run paid advertising campaigns on search engines and social media platforms, and pay only when someone clicks on our ads.
Key Performance Indicators (KPIs) in Digital Marketing:
The most common KPIs which marketers can use are:
- Website Traffic – This is used to track how many people visit a company’s website during a given time period.
- Social Media Traffic – This is used to track how many people interact with a company’s social media profiles which includes likes, follows, views, shares, and/or other measurable actions.
- Click-through Rate – This is commonly used to measure the effectiveness of online advertising, by counting the number of people who clicked on a particular ad.
- Conversion Rate – The conversion rate goes even further than the click-through rate to compare the percentage of people who took some desired action, such as making a purchase, to the total audience.
Difference between Traditional Marketing and Digital Marketing:
Traditional Marketing:
- It is a type of marketing in which we utilize media, TV, or magazines to advertise any business, product, or service.
- Conversion rate is slow.
- Tracking is not possible.
- We can reach local.
- It is one-way communication.
Digital Marketing:
- It is a type of marketing in which we use the internet and social media for advertising business.
- Conversion rate is extremely fast.
- Tracking is possible.
- We can reach global.
- It is two-way communication.
How to Do Digital Marketing:
The first step while starting digital marketing is to define our goals. We should back up every goal with metrics which make it easier to determine whether we are on track or need to correct. There are different types of metrics which include reach, clicks, impressions, conversions, cost per lead, etc.
The second step in digital marketing is to identify our target audience. We need to define our audience. Every audience is different, so it’s crucial to understand the people consuming our messages.
The third step in digital marketing is to set a budget for each digital channel. It helps to allocate resources properly. It is essential when we are mixing organic and paid advertising.
The fourth step in digital marketing is to select our digital marketing channel. When we have a budget in place, it’s time to decide on which channels we will focus our digital marketing effort. For example, if we are targeting Chinese college students, then we have to go for TikTok instead of Facebook.
Common Digital Marketing Mistakes We Should Avoid:
- Using generic content
- Neglecting SEO
- Ignoring mobile optimization
- Focusing on traffic, not conversions
- Skipping analytics
Career Options After Digital Marketing:
There are various benefits of digital marketing in the future. We will discuss all one by one.
First, you can do a job in any company to enhance your confidence and gain experience on live projects. Or, if you want a fixed income, you can also pursue a job.
If you want to earn a lot of money, you can go with freelancing or start your own agency. You can start your own business or scale your existing business.
You can do e-commerce/dropshipping. But before starting, you must know the difference between e-commerce and dropshipping.
- E-commerce is simply the process of buying and selling goods and services.
- Dropshipping is a process of selling goods or services of any seller to a customer by taking your commission in between. It is a process without doing any investment.
You can earn money with the help of AdSense. You can also use it as a way of developing your skills.
FAQs:
Q1. What is Digital Marketing?
Digital marketing is a process of promotion of goods, services, and ideas through apps, websites, search engines, and social media to earn sales, leads, and traffic.
Q2. How is Digital Marketing different from Traditional Marketing?
In digital marketing, we target our audience through digital platforms, while in traditional marketing, we target our audience through channels like print and TV.
Q3. What are the common mistakes companies do in Digital Marketing?
- Using generic content
- Neglecting SEO
- Ignoring mobile optimization
- Focusing on traffic, not conversions
- Skipping analytics
Q4. Is Online marketing good for small businesses?
Yes, because it’s affordable and can grow business. It helps small businesses to reach their customers easily.
Q5. Can I do Digital Marketing from Home?
Yes, many online marketing jobs are available. Freelancing opportunities are available. You can start your own digital marketing agency.
Q6. How many types of digital marketing are there?
There are seven types of marketing mentioned below:
1.)Content Marketing
2.)Email Marketing
3.)Affiliate Marketing
4.)Search engine optimization
5.)Pay per click advertising
6.)Social Media Marketing
7.)Mobile Marketing
Conclusion:
Digital marketing is a smart way to grow your business and start new jobs. It helps us reach more people who are using the internet. By learning skills like SEO, social media, content writing, and email marketing, e-marketing, you can tell all over people about your products or services. Anyone can start, and you can even work from home. With time and practice, digital marketing can help you succeed.
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